
I help start-ups build the
foundations that let them scale
sustainably.
I work alongside founders and operations teams to translate their sustainability ambitions into structured systems, credible data, and clear reporting, so growth doesn't outpace responsibility.


ESG shouldn't slow you down.
It should make you harder to ignore.
Most start-ups know sustainability matters - they just don't know where to begin, what data to collect, or how to turn good intentions into credible claims. That gap costs them contracts, investment conversations, and time.
I work with early-stage and growing businesses as an embedded Sustainability Operations Analyst - scoping what's needed, building the systems to get there, and leaving you with the capability to maintain it independently.
Think of ESG less as a reporting exercise and more as your business's risk management infrastructure. I help you build that foundation properly from the start - so when you scale, you scale on solid foundations.
I help convey your sustainability identity through impactful data and build systems improvement plans to ensure longevity.
Certified Carbon Literate: Keele University


How I can help
Each engagement is scoped to your business's stage and priorities - I don't use off-the-shelf templates.
Carbon & GHG Accounting
Scope 1, 2 & 3 emissions calculations aligned with the GHG Protocol and DEFRA guidelines. Includes data templates your team can use independently year-on-year.
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ESG Gap Analysis
A structured audit of where your sustainability credentials currently stand - and a prioritised action plan to close the gaps that matter most to your stakeholders.
Sustainability Reporting
Non-financial sustainability reports, Ecovadis submissions, and SASB-aligned materiality matrices - tailored to your industry and company size.
Sustainable Impact Assessment
A company-wide review across People, Planet, and Profit - quantifying both positive and negative impacts so your claims are grounded in evidence.
Life Cycle Assessment (LCA)
ISO 14040/14044/14046 aligned carbon footprint of product assessments - ideal for product businesses needing to quantify their environmental story.
Building SOPs, internal workflows, and data collection systems that make sustainability reporting repeatable - not a scramble every year.
Systems & Operations Design
Projects
A selection of ESG engagements I've led each with a different challenge, a different organisation, and a different outcome.
Concentric Solutions
ESG Advisory · 2024
ESG Consultant
ESG Advisory · 2025
Impact Assessment · Ongoing
EcoVerify
Resting Reef
ESG Consultant · First Employee
Associate ESG Advisor
Resting Reef transforms cremated ashes into living ocean reefs - an inherently sustainable concept, but one built long explanatory qualitative claims. I was brought in to give those claims a quantitative backbone.
I developed an ISO-aligned Life Cycle Assessment and a comprehensive Sustainable Impact Assessment across a triple bottom line framework (People, Planet, and Profit). This unlocks faster client engagement from conversations, stronger investor messaging, and laid the groundwork for operational SOPs, risk mitigation protocols, and future revenue planning - turning a great story into a defensible one.
Joining EcoVerify as their first hire meant building the operation alongside the work itself - developing client-facing reporting requirments, leading Ecovadis submissions for SME clients across sectors, and managing full project lifecycles from client site visits to score delivery.
I identified an opportunity to layer SASB Industry Standards reporting on top of existing Ecovadis work, increasing environmental scorecard results across multiple clients with minimal additional client effort. I also led the company's website rebrand, SEO strategy, and hiring process for subsequent placement students.
Concentric knew sustainability mattered for winning new clients - but had no data, no baseline, and a limited idea of where to begin. I led their full ESG project from the ground up: conducting a health check across the business, running stakeholder interviews, building GHG reporting templates, and producing their first non-financial sustainability report aligned to SASB and the CSRD double materiality framework.
The key outcome wasn't just a polished report - it was leaving them with the knowledge and systems to do it themselves the following year, without needing to start from scratch.
GHG Protocol
SASB
Double Materiality
Ecovadis
LCA / ISO 14040
CFP
Impact Assessment
Risk Management
SOPs
Business Strategy
Carbon Accounting
SEO
Client Management
CSRD / ESRS
Stakeholder Interviews
Sustainability Report
How an engagement works
Discovery Call
I start by understanding your business: your ambitions, your current state, who your key stakeholders are, and what's actually driving the need for this work. No assumptions, no pre-built proposals.
Scoping & Action Plan
I map out exactly what needs to happen, who needs to be involved, and what a realistic timeline looks like. We agree on deliverables before any work begins, so there are no surprises.
Data Collection & Analysis
I work as closely with your internal team and data as possible, reducing the burden on you while getting a complete picture. Regular check-ins keep the project on track and stakeholders looped in.
Delivery & Handover
Outputs are delivered with a closing review to ensure you're satisfied and that you actually understand what's been produced. I make sure your team can carry this forward without depending on me.
Aftercare
After the project closes, I remain available for questions, small follow-ups, and guidance. ESG is an ongoing process and you shouldn't feel dropped the moment the final report lands.
Every project is different but the structure isn't. Here's what working together typically looks like.
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Let's talk about
where you're starting from.
Most conversations start the same way: "We know we need to do something around sustainability, but we don't know where to begin." That's exactly the right starting point.
A 30-minute introductory call costs you nothing and usually gives you clarity on what's most important to address first — whether you end up working with me or not.
📍 Based in the UK
Working with start-ups and SMEs nationally and internationally.
🤝 Typical engagements
Project-based and retainer options available. Scoped to your needs.
📩 Prefer to write first?
Drop me a message at: jack@jackmurtonesg.com







