black and brown leather padded tub sofa

I help start-ups build the
foundations that let them scale
sustainably.

I work alongside founders and operations teams to translate their sustainability ambitions into structured systems, credible data, and clear reporting, so growth doesn't outpace responsibility.

Jack Murton, ESG and sustainability operations consultant based in the UK
Jack Murton, ESG and sustainability operations consultant based in the UK

ESG shouldn't slow you down.
It should make you harder to ignore.

Most start-ups know sustainability matters - they just don't know where to begin, what data to collect, or how to turn good intentions into credible claims. That gap costs them contracts, investment conversations, and time.

I work with early-stage and growing businesses as an embedded Sustainability Operations Analyst - scoping what's needed, building the systems to get there, and leaving you with the capability to maintain it independently.

Think of ESG less as a reporting exercise and more as your business's risk management infrastructure. I help you build that foundation properly from the start - so when you scale, you scale on solid foundations.

I help convey your sustainability identity through impactful data and build systems improvement plans to ensure longevity.

Certified Carbon Literate: Keele University

Certified Carbon Literate badge — Jack Murton holds Carbon Literacy Project certification
Certified Carbon Literate badge — Jack Murton holds Carbon Literacy Project certification

How I can help

Each engagement is scoped to your business's stage and priorities - I don't use off-the-shelf templates.

Carbon & GHG Accounting

Scope 1, 2 & 3 emissions calculations aligned with the GHG Protocol and DEFRA guidelines. Includes data templates your team can use independently year-on-year.

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ESG Gap Analysis

A structured audit of where your sustainability credentials currently stand - and a prioritised action plan to close the gaps that matter most to your stakeholders.

Sustainability Reporting

Non-financial sustainability reports, Ecovadis submissions, and SASB-aligned materiality matrices - tailored to your industry and company size.

Sustainable Impact Assessment

A company-wide review across People, Planet, and Profit - quantifying both positive and negative impacts so your claims are grounded in evidence.

Life Cycle Assessment (LCA)

ISO 14040/14044/14046 aligned carbon footprint of product assessments - ideal for product businesses needing to quantify their environmental story.

Building SOPs, internal workflows, and data collection systems that make sustainability reporting repeatable - not a scramble every year.

Systems & Operations Design

Projects

A selection of ESG engagements I've led each with a different challenge, a different organisation, and a different outcome.

Resting Reef sustainable memorial reef ESG project — life cycle assessment and impact assessment by Resting Reef sustainable memorial reef ESG project — life cycle assessment and impact assessment by

Concentric Solutions

ESG Advisory · 2024

ESG Consultant

ESG Advisory · 2025

Impact Assessment · Ongoing

EcoVerify

Resting Reef

ESG Consultant · First Employee

Associate ESG Advisor

Resting Reef transforms cremated ashes into living ocean reefs - an inherently sustainable concept, but one built long explanatory qualitative claims. I was brought in to give those claims a quantitative backbone.

I developed an ISO-aligned Life Cycle Assessment and a comprehensive Sustainable Impact Assessment across a triple bottom line framework (People, Planet, and Profit). This unlocks faster client engagement from conversations, stronger investor messaging, and laid the groundwork for operational SOPs, risk mitigation protocols, and future revenue planning - turning a great story into a defensible one.

EcoVerify life cycle assessment and Ecovadis ESG reporting — sustainability consulting project by JaEcoVerify life cycle assessment and Ecovadis ESG reporting — sustainability consulting project by Ja
Concentric Solutions ESG sustainability report — GHG reporting and SASB framework project by Jack MuConcentric Solutions ESG sustainability report — GHG reporting and SASB framework project by Jack Mu

Joining EcoVerify as their first hire meant building the operation alongside the work itself - developing client-facing reporting requirments, leading Ecovadis submissions for SME clients across sectors, and managing full project lifecycles from client site visits to score delivery.

I identified an opportunity to layer SASB Industry Standards reporting on top of existing Ecovadis work, increasing environmental scorecard results across multiple clients with minimal additional client effort. I also led the company's website rebrand, SEO strategy, and hiring process for subsequent placement students.

Concentric knew sustainability mattered for winning new clients - but had no data, no baseline, and a limited idea of where to begin. I led their full ESG project from the ground up: conducting a health check across the business, running stakeholder interviews, building GHG reporting templates, and producing their first non-financial sustainability report aligned to SASB and the CSRD double materiality framework.

The key outcome wasn't just a polished report - it was leaving them with the knowledge and systems to do it themselves the following year, without needing to start from scratch.

GHG Protocol

SASB

Double Materiality

Ecovadis

LCA / ISO 14040

CFP

Impact Assessment

Risk Management

SOPs

Business Strategy

Carbon Accounting

SEO

Client Management

CSRD / ESRS

Stakeholder Interviews

Sustainability Report

How an engagement works

Discovery Call

I start by understanding your business: your ambitions, your current state, who your key stakeholders are, and what's actually driving the need for this work. No assumptions, no pre-built proposals.

Scoping & Action Plan

I map out exactly what needs to happen, who needs to be involved, and what a realistic timeline looks like. We agree on deliverables before any work begins, so there are no surprises.

Data Collection & Analysis

I work as closely with your internal team and data as possible, reducing the burden on you while getting a complete picture. Regular check-ins keep the project on track and stakeholders looped in.

Delivery & Handover

Outputs are delivered with a closing review to ensure you're satisfied and that you actually understand what's been produced. I make sure your team can carry this forward without depending on me.

Aftercare

After the project closes, I remain available for questions, small follow-ups, and guidance. ESG is an ongoing process and you shouldn't feel dropped the moment the final report lands.

Every project is different but the structure isn't. Here's what working together typically looks like.

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Let's talk about
where you're starting from.

Most conversations start the same way: "We know we need to do something around sustainability, but we don't know where to begin." That's exactly the right starting point.

A 30-minute introductory call costs you nothing and usually gives you clarity on what's most important to address first — whether you end up working with me or not.

📍 Based in the UK
Working with start-ups and SMEs nationally and internationally.

🤝 Typical engagements
Project-based and retainer options available. Scoped to your needs.

📩 Prefer to write first?
Drop me a message at: jack@jackmurtonesg.com